Take Two Wallgreens Every Six Hours

Just saw this research from a few weeks back that claims the biggest thing on prescription bottles is the store's logo, not any useful piece of information. Makes sense, I suppose - they're the ones selling it. But it reminded me of one of my favorite design stories of the past couple years, the innovative prescription bottle created by Target (shown above).

What's so innovative about it? " The designer thought great improvements could be made by reformatting label layout with clarity and a logical sequence of information as primary criteria," according to a packing industry publication. Crazy, that - a label designed so that the patient can understand the information, rather than use it as a billboard. Crazy Minnesotans...

Thomas Goetz1 Comment