Malaria: Disease du Jour

A great piece by NYTimes biz columnist Joe Nocera about how malaria is the vogue disease among entrepreneurs with a public health bent. Unfortunately, it's behind the Times Select wall, but it's a good summary of why malaria gets such attention from business folk - it looks like a problem with clear, identifiable needs and a range of viable strategies - but also a nice lens on public health through a financial perspective. With trademark Nocera understated analysis. To wit, my favorite sentence:

In the West, and especially in corporate America, malaria has become the disease du jour. I don't mean that cynically; it's just a fact.