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daily 0.75 2014-04-24 https://images.squarespace-cdn.com/content/v1/52d98541e4b0f579b77f7801/1398364066600-DJ8MLTQVHRPMG66HH9IY/train-after-train Uncover the Mystery: In Train After Train https://images.squarespace-cdn.com/content/v1/52d98541e4b0f579b77f7801/1398369092591-RXF3AN4CQC4JTVAZ7ITT/image-asset.jpeg Uncover the Mystery: In Train After Train https://images.squarespace-cdn.com/content/v1/52d98541e4b0f579b77f7801/1398369152368-IJA88J4DT0PUJEPC486J/image-asset.jpeg Uncover the Mystery: In Train After Train https://images.squarespace-cdn.com/content/v1/52d98541e4b0f579b77f7801/1398364066600-DJ8MLTQVHRPMG66HH9IY/train-after-train Uncover the Mystery: In Train After Train https://images.squarespace-cdn.com/content/v1/52d98541e4b0f579b77f7801/1398369092591-RXF3AN4CQC4JTVAZ7ITT/image-asset.jpeg Uncover the Mystery: In Train After Train https://images.squarespace-cdn.com/content/v1/52d98541e4b0f579b77f7801/1398369152368-IJA88J4DT0PUJEPC486J/image-asset.jpeg Uncover the Mystery: In Train After Train https://www.thomasgoetz.com/about-thomas-goetz daily 0.75 2026-03-31 https://images.squarespace-cdn.com/content/v1/52d98541e4b0f579b77f7801/3c21cdb5-cc63-4878-957a-13679e468590/goetz+headshot.jpeg About https://www.thomasgoetz.com/contact daily 0.75 2018-06-29 https://www.thomasgoetz.com/work daily 0.75 2026-01-19 https://www.thomasgoetz.com/work-1 daily 1.0 2026-03-20 https://www.thomasgoetz.com/work-1/drugstory monthly 0.5 2026-03-20 https://images.squarespace-cdn.com/content/v1/52d98541e4b0f579b77f7801/ab1ec5cf-3ee5-4426-b86a-75713c9a48a1/DrugStory.V2.2.png https://www.thomasgoetz.com/work-1/newsletter-1-lc9ap monthly 0.5 2026-01-19 https://www.thomasgoetz.com/work-1/writing monthly 0.5 2026-01-20 https://www.thomasgoetz.com/work-1/talks-hpwh5 monthly 0.5 2026-01-19 https://www.thomasgoetz.com/work-1/books monthly 0.5 2026-03-10 https://images.squarespace-cdn.com/content/v1/52d98541e4b0f579b77f7801/1530266857049-OX39QMZ9RHFAVCSIH123/remedy3.jpg Work - Books - The Remedy (Copy) The Remedy The Remedy steps back 150 years to explore the origins of modern medicine, through two different pioneers: the German bacteriologist Robert Koch, and the physician-turned-author Arthur Conan Doyle. Amid the scourge of tuberculosis, the most deadly disease on earth in the 19th century, these two men found themselves at odds, even as they jointly brought the world a new understanding of how science works and the potential of medicine in the new day. The Remedy was inspired by a small essay in the New England Journal of Medicine, and allowed me to explore themes of innovation and technology that unexpectedly connected my work at WIRED to visionaries like Paul Ehrlich, Louis Pasteur, Thomas Kuhn, Everett Rogers, and Florence Nightingale. The book was chosen as a Best Book of 2014 by Amazon, in the science category, and was a best seller on Audible and Amazon. I gave a well-received talk about the book and the “arc of innovation” at TEDMED in 2014. https://images.squarespace-cdn.com/content/v1/52d98541e4b0f579b77f7801/1528920374398-6ZEMI1D9BJ383Q9HE8SF/71m%2Bd3DSJUL.jpg Work - Books - The Decision Tree (Copy) The Decision Tree The Decision Tree came out in 2010, and I’m glad to say it remains relevant and readable as a guide towards how ordinary people might grapple with their health in a world suffused with genetic data, personal technology, and patient-centered medicine. The book came out just as a host of new information technologies were empowering consumers in healthcare – genomic data, personal tracking devices, virtual networks of patients. And it explores not just the opportunities these tools offer, but also the demands they put on each of us in an already complicated world. The book was perhaps the first to make the case for a new world of personalized or precision medicine, and the first to note that this precision is a double edged sword, putting more onus on ordinary people to grapple with very difficult and grave situations. The Decision Tree was selected by the Wall Street Journal as one of the best health books of 2010, and was lauded by the New York Times and other publications. https://www.thomasgoetz.com/work-1/projects monthly 0.5 2026-03-09 https://images.squarespace-cdn.com/content/v1/52d98541e4b0f579b77f7801/1530269347389-PPJEQEJ4DHGGT9VBT7AA/Screen+Shot+2018-06-29+at+12.48.36+PM.png Work - Projects - Building H (Copy) Building H Building H is a small effort to get people to think bigger. The idea is simple: Modern life is good at making us happy, but not at making us healthy. Cheap calories, free parking, 2nd refrigerators: it’s created an epidemic of disease from diabetes to cancer. It’s time to re-engineer how civilization meets basic human needs - food, shelter, community, transportation - so where we live & what we eat makes us healthy by design. Huge opportunities await innovators willing to go beyond wearables or coaching apps. Let’s stop fighting modern life and start rebuilding it. So what, exactly is Building H? Right now it’s an idea that I’m talking about. It’s also a newsletter. And a series of blog posts that carve out how specific companies, organizations, and entrepreneurs are rebuilding health, right now. https://images.squarespace-cdn.com/content/v1/52d98541e4b0f579b77f7801/1530268471405-BECBWIBCACJ5Q0UCLXOM/iodineOnLaptopCropped.jpg Work - Projects - Iodine (Copy) Iodine I co-founded Iodine in 2013, with Matt Mohebbi (creator of Google Flu Trends, among other accomplishments). Iodine is a website that makes medication information more clear and relevant to real people. The site has gathered reports from more than 100,000 real people across more than 3,000 medications, and includes data from the FDA, NIH and other sources. In 2018, it won the Webby Award for Best Health website. In 2016, Iodine was acquired by GoodRx, an outstanding company that helps people find more affordable medications. https://images.squarespace-cdn.com/content/v1/52d98541e4b0f579b77f7801/1530269759181-XOLGCSMDSFNMQKS62Z35/openfda.jpg Work - Projects - openFDA (Copy) openFDA In 2013, the FDA’s chief health information officer came to Iodine with an idea: could we help develop a new resource for making FDA data on drugs, devices, and food more accessible and useful? The result was a collaboration that created openFDA, now one of the most widely used and useful open data resources in the US federal government. The success of openFDA is due to the fact that we not only created APIs to access the data - we also built thorough documentation on how best to use the data, and developed a community of users to help each other navigate the data. We ran openFDA until 2016; it’s now managed by another Beltway contractor. https://images.squarespace-cdn.com/content/v1/52d98541e4b0f579b77f7801/1530268785293-RTWYNZ8OUC5NUQHBPIE5/Screen+Shot+2018-06-29+at+12.39.16+PM.png Work - Projects - Flip the Clinic (Copy) Flip the Clinic The notion behind Flip the Clinic was to turn the traditional doctor/patient relationship on its head. We wanted to inspire new innovations that not only empowered patients in their care, but also gave providers (not just doctors, but nurses and office staff too) more permission to innovate. Flip the Clinic turned into a few things: First a website that serves as a hub for ideas and innovations for clinics to try out. Second, a community of innovators who we met with nationwide in a series of small workshops. Though funding for Flip the Clinic has ceased, there remain dozens of medical clinics and offices nationwide that have internalized the ideas and practices, to help deliver better care to their patients. https://images.squarespace-cdn.com/content/v1/52d98541e4b0f579b77f7801/1530268917040-T69VPHO66ZIB2XUP1KVM/wired_bloodwork_940.png Work - Projects - One Plus One Labs (Copy) One Plus One Labs Of all the things we’re given in medicine, few provoke more despair and confusion than the lab test report. So why not put information design and behavior change to work to make it better? That was my inspiration in creating an award-winning template in the pages of WIRED. And that template provoked a tremendous response, from designers as well as from across the healthcare industry. That set me off to create One Plus One Labs with Adam Brodsley, a gifted designer at Volume. Though the company never took off, it connected us with a host of people who recognized the same need: to develop tools and resources that make it easier for people to navigate their own health status and health options. https://images.squarespace-cdn.com/content/v1/52d98541e4b0f579b77f7801/1530269266620-S54VVO3CER2ARUPKDLF8/shuman_IR3_1.png Work - Projects - Visualizing Health (Copy) Visualizing Health Visualizing Health grew out of my tenure at the Robert Wood Johnson Foundation. Joining forces with the amazing Vic Strecher at the University of Michigan, we wanted to run a new sort of experiment: Could we help people understand their health status by developing better visualizations of personal health information? With the guidance of the amazing Tim Leong, we assigned some amazing graphic designers the same data, and asked them to display it in a compelling way. We then tested these different visualizations in a survey with real people, to see which presentations were most effective and best understood.